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A burst of this social marketing in the first week of the book’s release yielded a long tail of user engagement. “The purpose of the book is to be an intelligent self-experimenter,” he says. “An important part of that is self-tracking, and self-tracking is the perfect approach to virality, because people are sharing their updates on blogs and on Twitter.” Indeed, YouTube and Twitter are brimming with young acolytes sharing the results of their own “4-Hour Body” experiments.
“He finds ways to get people involved and sharing their own experiences,” says Paul Rand, chief executive of social marketing agency the Zocalo Group. “The goal is to engage people and keep people engaged.”
A burst of this social marketing in the first week of the book’s release yielded a long tail of user engagement. “The purpose of the book is to be an intelligent self-experimenter,” he says. “An important part of that is self-tracking, and self-tracking is the perfect approach to virality, because people are sharing their updates on blogs and on Twitter.” Indeed, YouTube and Twitter are brimming with young acolytes sharing the results of their own “4-Hour Body” experiments.
“He finds ways to get people involved and sharing their own experiences,” says Paul Rand, chief executive of social marketing agency the Zocalo Group. “The goal is to engage people and keep people engaged.”
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